advertised a university.
A £500,000 30-second cinema and TV commercial was again shown in mid-August 1994, with the first showing at Milton Keynes. Its message was 'Preparation for Life', voiced by Angus Deayton. The TV adverts ran from 15 August to 25 September 1994 on Channel 4 in Greater London, the Midlands and the North.
==== Expansion and contraction ====
In the 1990s the institution aimed to become a multi-campus collegiate university covering the entire East Midlands, and as such, the university swiftly acquired other campuses. Leicester Polytechnic built a new campus in Kents Hill in Milton Keynes, across the road from the Open University – the first brand-new higher education campus built in Britain for twenty years. This took its first students in 1991 and was officially opened by Queen Elizabeth II in 1992, prior to the official foundation of De Montfort University as a New University; it was branded The Polytechnic: Milton Keynes until it became De Montfort University Milton Keynes. Departments at Milton Keynes included Computer and Information Sciences, Built Environment and Business.
On Thursday 9 December 1993, the Queen arrived at Leicester railway station, and visited Leicester Royal Infirmary, and in the afternoon visited the university to open the £9m Queen's Building, housing the Engineering department.
In 1994 De Montfort University took over the higher education activities of the Bedford College of Higher Education, while the further education section remained independent under the name Bedford College. The university absorbed the Lincolnshire College of Art in Lincoln, and the Lincolnshire College of Agriculture and Horticulture in Caythorpe, Lincolnshire in 1994; and the Riseholme Agricultural College in Riseholme, Lincolnshire and the Leicester-based Charles Frears College of Nursing and Midwifery in 1995.
Since 2000, the university's expansionist policy has been reversed, with all outlying campuses being sold off. The Bedford campus merged with the University of Luton to form the University …
