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Recently appointed to the House of Lords, Lindsay participated in producing the influential Foreign Office report University Reform in Germany, which argued that no institution deserved the name of "university" unless it combined teaching and research. Consistent with his democratic ideals of education, Lindsay also warned of the dangers of training the specialist intellect in the natural sciences and the need to introduce elements of social sciences at university level by broadening the academic agenda. Lindsay believed technological excesses sponsored by the state without a review of the social and political consequences had been a major contributor to Germany's downfall. This was to heavily influence Keele's curriculum.
On 13 March 1946, Lindsay wrote to Sir Walter Moberly, chair of the University Grants Committee (UGC), suggesting the creation of a college "on new lines". The committee wanted a university for the 20th century that could overcome the division between arts and sciences, and what Moberly was calling the "evil of departmentalism". The UGC argued that "The tasks of the modern citizen and the study of modern society should be central to the curriculum." North Staffordshire was seen as an ideal site since it "presented many typical problems thrown up by modern industrial conglomerations, such as those posed by technical innovation in the pottery and mining industries." The college could become a "social laboratory" for industries and the local communities they catered for.
Normal practice was for new colleges (such as Southampton, Exeter and Nottingham) to be launched without degree-awarding powers. Students would instead matriculate with and take external degrees from the University of London. Lindsay wanted to "get rid of the London external degree" and instead found a college with degree-awarding authority, as well as the power to set its own syllabus, perhaps acting under the sponsorship of an established university. This would allow the college to start afresh in the setting of its curriculum. …