the official coat of arms is Give Invention Light, which is taken from Shakespeare's Sonnet 38. The university has also used the slogans Be Inspired and Confronting Inequality, Celebrating Diversity in recent promotional material.
=== Reputation and rankings ===
The Times Good University Guide ranked Bradford 7th in UK for graduate employment in 2005 and 2nd in 2006.
The university has a strong reputation for research and knowledge transfer. It is ranked in the Top 50 English Universities based on research funding (HEFCE 2009–10).
Staff-student ratios are amongst the best in the UK (The University of Bradford is in the 2nd quartile for staff-student ratios in The Independent, The Times and The Guardian League Tables). The 2008 RAE reported that 80 per cent of academics at the university who submitted research to the panel are doing international or world-leading research.
== Student life ==
=== Students' Union ===
Membership at the University of Bradford's Students' Union (UBU), is automatic upon confirmation of enrolment. UBU has advice services, a radio station, and runs many societies and sports clubs. The union is run by an annually elected Council, which includes an executive committee of six full-time sabbatical officers and nine non-sabbatical officers. The sabbaticals are slightly unusual within the sector, in having a 'flat structure', lacking a Union President: the post was abolished by then President Shumon Rahman in 2001.
The union is located in the Student Central building on campus, alongside the university bars, a cafe and shop, and the library. Union of Students (UBU) is available to assist students by giving necessary advice and information.
==== Activities ====
Students may make use of the 'Unique' centre which is located on campus. Facilities include a fitness suite, an indoor 25-metre swimming pool and a climbing wall.
The largest student involvement in their Union comes in the forms of the sports clubs (through the Athletics Union, commonly known as the AU), and the societies (through …
