University and then, in 1952, to California Western University. With the name change to California Western University the school relocated to an oceanside campus in Point Loma (the site of present-day Point Loma Nazarene University). In 1968, the school's name was changed to United States International University with the vision to become a global university. Land was purchased for a new campus in Scripps Ranch, and all USIU operations were moved there by 1973. The law school, however, retained the name of California Western School of Law and moved to a new downtown location. In 1975 it split off to become an independent institution that is still in operation.
William C. Rust was the president of California Western University who ushered in the transformation to USIU and led the school for the next 37 years. Rust's vision was "to create global understanding through a single university with campuses all over the world.". The founding goal for USIU was a focus on "human excellence" over "intellectual excellence." …
