MacMillan, the college cut tuition by over 20% and refocused its student recruitment on the local area.
In 2007 David W. Olive, was inaugurated as president. Shortly thereafter, the college raised tuition by about 20%, and announced a new strategic plan.
During the centennial anniversary of Bluefield College, it achieved university status and became Bluefield University upon announcement from President David Olive at the President's Convocation on August 18, 2021.
On July 19, 2024, the university announced the appointment of Dr. Steven Peterson as its 10th president.
During his presidency, Dr. Peterson initiated a strategic vision titled *Blueprint for the Future*, which articulated a comprehensive plan for institutional growth and sustainability. The initiative focused on expanding online program offerings and increasing virtual campus enrollment, strengthening recruitment and retention efforts on the residential campus, and expanding graduate-level programs in collaboration with sister school Edward Via College …
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