Buchanan to guide the school's financial program. Buchanan, who had guided the financial program at Pacific Lutheran University for eleven years, was a graduate of University of California, Berkeley and noted in the field of college fiscal management. President Mathews later formed the Committee for New Dimensions which reached into the business community in nearby Los Angeles. Efforts were also made at recruiting corporate leadership to the board of regents.
In 1971, the college football team won the NAIA Football National Championship. A celebration was held at the Hollywood Palladium in conjunction with the Dallas Cowboys who won their first Super Bowl in January 1972.
=== New expansion ===
Increased diversity in religious affiliation took place in the 1970s. In the first year of that decade, Lutherans represented 60% of the faculty, but by the 1978–1979 school year made up only 45% of the faculty. That year, "other Christians" for the first time in school history outnumbered Lutherans. Mathews resigned …
