Performing Arts, College of Liberal Arts and Sciences, and the College of Business. The Social Media Theory and Strategy degree blends elements of content creation and ethics, digital marketing and business strategy, and data science and analytics. The SMS program is enhanced by the Social Media Analytics Strategic Hub (SMASH), which is a dynamic space for analyzing social media content.
=== Graduate studies ===
Kutztown's counseling programs are accredited by the Council for Accreditation of Counseling and Related Educational Programs (CACREP) in Clinical Mental Health Counseling, Marriage, Couple and Family Counseling, and School Counseling.
==== Library science ====
Kutztown has three undergraduate library science programs. There is a special emphasis placed on school librarian programs; a dual major of a Bachelor's in Library Science and Elementary Education certification is a popular program as well as a Bachelor's in Education in library science. Students must complete a 30-hour field observation, …
