The university moved to a provost and senior vice chancellor model in 2004.
=== University media ===
The university produces the following publications and broadcasts:
Western Carolina Magazine]: A seasonal publication primarily for alumni and friends of WCU, Western Carolina Magazine contains features on university people and programs, alumni updates, and news and events.
Inside WCU: A weekly electronic newsletter for the faculty and staff of WCU, The Reporter features news, events and campus community updates.
MountainRise: An open, peer-reviewed, international electronic journal published twice a year by the Coulter Faculty Center for Excellence in Teaching & Learning at Western Carolina University for the purpose of being an international vehicle for the Scholarship of Teaching & Learning (SoTL).
WCU students, faculty and staff also contribute to:
WCU on iTunes U Faculty and students are podcasting using WCU on iTunes U service from Apple Inc. This media repository was publicly listed on the iTunes U …
