1973 WCST was switched from AM to FM transmission, obtained an FCC license, was renamed WXCI, and went on air under that call sign.
In the early 1980s, WXCI became one of the first FM stations to focus on alternative rock. Throughout the 80s the station was instrumental in promoting the work of a number of contemporary bands and musicians. While the station is perhaps best known for popularizing the English band Duran Duran in the United States, it also helped to familiarize the American audience with other projects and musicians from Great Britain, such as Elvis Costello and Culture Club. It popularized among residents of the Northeastern U.S. the West Coast punk group Black Flag and the Georgia-based R.E.M., while also providing greater listenership to New York City's Talking Heads. Thurston Moore, a founding member of Sonic Youth, attended WCSU for a quarter during the fall of 1976, though he left afterward.
=== Jane Goodall Institute and environmental projects ===
In 1995, the Jane Goodall Center for Excellence …
