arcana, the aim of the Williams contest is to cram as much evocative and entertaining material into as concentrated a space as possible. Lasting just eight hours, a typical Williams Trivia contest will demand between 900 and 1,200 separate "bits" of trivial information, delivering twice as much content as its "competitors" in a fraction of the time. No discernible rivalry exists between any of the various contests. The contest has occasionally received outside media coverage, including in the New York Times.
=== School colors and mascot ===
Williams's school colors are purple and gold, with purple as the primary school color. A story explaining the origin of purple as a school color says that at the Williams-Harvard baseball game in 1869, spectators watching from carriages had trouble telling the teams apart because there were no uniforms. One of the onlookers bought ribbons from a nearby millinery store to pin on Williams's players, and the only color available was purple. The buyer was Jennie Jerome (later …
