men's golf, soccer, track & field, tennis, and women's volleyball. In 2013, Marquette began competition in varsity men's and women's lacrosse as a member of the Big East. Football was discontinued by the university after the 1960 season for financial reasons. Since joining the Big East in 2005, the Golden Eagles have won conference championships in men's basketball, men's golf, women's soccer, men's and women's track & field, and men's lacrosse. Marquette's athletic rivals include Syracuse, Cincinnati, DePaul, Louisville, Notre Dame, and Wisconsin. In 2009, because of Marquette, Milwaukee was named by CNN as one of America's great college basketball towns.
=== Mascot and nickname ===
Marquette's intercollegiate athletic teams were the "Warriors" from May 1954 to July 1994, when the nickname was changed to the "Golden Eagles," on the grounds that previous logos had been disrespectful to Native Americans. The football team was known as "Golden Avalanche" through its final season in 1960, and other teams were …