online campaign to eliminate the negative search results" intended to achieve the "eradication of references to the pepper spray incident in search results on Google for the university and the Chancellor". The university's strategic communications office, which has worked on the management of the reputation of the university and its chancellor, has had its budget substantially increased since the current chancellor took office – rising from $2.93 million in 2009 to $5.47 million in 2015. In August 2016 Katehi resigned as chancellor, and under the terms of her contract, will continue to be a full-time faculty member at UCD.
=== New chancellor ===
In February 2017, Gary S. May was named the seventh chancellor of UCD after a nationwide search. He officially began in the role on August 1. May, the former dean of the College of Engineering at Georgia Tech, is the second African American to be named chancellor at any of the UC campuses (after former UC Irvine chancellor, Ohio State president and current UC system …