trademark "is the exclusive property of the Regents of the University of California", but it is managed, protected, and licensed through UCLA Trademarks and Licensing, a division of the Associated Students UCLA, the largest student employer on campus. As such, the ASUCLA also has a share in trademark profits.
Apparel, fashion accessories and other items with UCLA'S logo and insignea are popular in many parts of the world due to both the university's academic and athletic prestige, and its association with colorful images of Southern California life and culture. This demand for UCLA-branded merchandise has inspired the licensing of its trademark to UCLA brand stores throughout Europe, the Middle East and Asia. Since 1980, 15 UCLA stores have opened in South Korea, and 49 are currently open in China. The newest store recently opened in Kuwait; there are also stores in Mexico, Singapore and India. UCLA earns about $400,000 in royalties each year through its international licensing program.
=== Commerce on campus …
