new building offering teaching facilities, clinics and staff and student facilities on campus opened in October 2021.
=== Symbols ===
==== Heraldry ====
The heraldic grant of arms features the scythe of the Sneyd family, who owned the Keele park estate from 1540 to 1949, and includes the Sneyd family's motto "Thanke God for All". The shield features the colours red and yellow to represent the County of Staffordshire as well as the Staffordshire chevron. The Stafford knot for Stafford, the Fleur-de-Lys for Burton upon Trent and the Fret depict the historical association with the industry of Stoke-on-Trent. An open book joins Rodin's Le Penseur, which is represented amid a wreath of laurel vert. Variations on this have appeared in various corporate logos and shield but this remains the formal grant of arms in official documents.
==== Corporate logo ====
Prior to 1986, the university shield was principally utilized on marketing (e.g. university prospectus) and communications material (corporate letterheads etc.). With the opening of the Science park, brand identity evolved with a new, modern corporate word marque featuring 'Congress' and 'Proteus' typefaces. In 1995, the corporate logo changed again with an intertwined ribbon motif representing the overlapping of educational disciplines. In 2011, the university shield returned relying heavily on the armorial bearings but with a modern twist for the digital age.
==== Academic dress ====
The academic gowns reflect the colours of the County of Staffordshire and emphasise red and yellow. Higher Doctorates utilise purple, whilst the College of Fellows uses red and gold.
== Campus ==
The campus occupies a 625-acre (253-hectare) rural setting close to the village of Keele, North Staffordshire with woodland, lakes, 19th-century architecture such as Keele Hall and red-brick buildings of the modern university. The estate was originally given by King Henry II of England to the Knights Templars in 1180. When the Templars were condemned and dissolved by the Council of …
