of the South". Version three of the university's style guide, a document reflecting the official policies of the university with respect to its public image following the name change, stated in part:
First, it must be understood that the official and legal name of this institution is "The University of the South". In the past, though, unorganized use of this official name and the university's familiar name, Sewanee, has been confusing to those unfamiliar with the institution. In addition, college guides and Web sites that have become so crucial in young people's college searches may list the institution under as many as four different entries—beginning with "The", "University", "South", or "Sewanee".
To avoid confusion and to honor the history and character of the institution, a consistent reference to the name of the institution is critical. So, for extended audiences unfamiliar with the institution, the naming convention "Sewanee: The University of the South" should be used on a first reference. Subsequent …
