references may be to "Sewanee" or "the University".
A minor scandal ensued, with more conservative commentators insinuating that the change was intended to "distance" the university from its historic association with Southern culture. "Some alumni were also angered by a report commissioned by the university last year [2004] by a marketing firm from Chicago that said that the word 'South' often had negative connotations for students around the country; the weaker the connection between the South and the university's name, the better, the consultants said." As of February 2016, the university has reverted to using the University of the South as its official name on all correspondence.
=== 2018 Charlie Rose controversy ===
In the wake of several women coming forward with allegations of sexual harassment against television personality Charlie Rose, many educational institutions revoked honorary degrees bestowed on him. Sewanee's board of regents initially declined to do so, citing a desire to "not condemn the individual". …
